Yesterday, Lilly Pulitzer and Target hosted their pre-launch party {Lilly for Target} at Bryant Park in New York City. A friend of mine who lives in NYC was lucky enough to get to go. She said it was “Crazy FUN!” Lilly fans started lining up at 3am for this exciting event- doors opened at 8am. It was pure Palm Beach… complete with cabana stripes, sparkling cocktails and lush greenery. This event might have been the most resort-chic red carpet in history. They had pop-up shops that you were able to purchase maximum 5 (five) items. Online and store sells start on Sunday, April 19th.
I have to say my very favorite photo was this large Pink and White beach house that was actually a juice bar serving an orange/mango/ginger blend. Did you know… Lilly herself had a juice stand in Palm Beach before she became a designer. Who knew- all I know is she is AMAZING at whatever she does! Love it all, now I’m really ready for Summer. Have a great weekend!
